The collection YDE comprises elements of tradition, fairy tales and femininity.The aim of the designer, Ole Yde, is to blend history, art, quality and aesthetics together in order to create a fresh and refined view of today’s woman. The goal is not to make a nostalgic copy of the past, but to have the light of the past shine upon both the present and the future. Ole Yde’s work is focused on the expressive conveying of feelings and moods.The Copenhagen based brand YDE was first launched in 2005,at which time Ole Yde won the Illum Design Award for his innovative and sophisticated creations.His collections aim at reincarnating the classic feminine beauty using top quality workmanship and material.Ole Yde continues his dream of attempting to bring back the gentle, strong andabove all elegant woman. It is the recognition of her qualities that YDE seeks to bring forth, along with her needto redefine herself in a manner that agrees with modern ways of living.
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